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    Illusion

    I’m sure at least you have once purchased something that had the label organic on it. Did you remember why? What did you think of it when you brought it home and either used or ate it? I bet your experience was similar to mine. I actually felt good and a bit better about myself that I actually had bought a product that was to help conserve the environment, uphold standards for the betterment of animal welfare and, at the same time, I was taking care of my body while eating something healthier.

    Although brief that feeling may have been, it was pleasurable and I certainly wanted to experience it again. The placebo effects wore off however as I had the yearning to know how exactly I was helping the environment and what additional nutritional benefit my body was gaining. The information that I gathered was, well, strange. As I dug deeper and investigated this whole industry, it came apparent that trust was the greatest gift I could bestow upon the current regulators of this industry.

    It just irks me to read the contents of current organic standards and then wonder about the results of studies that conclude that organic food is neither healthier, adds nutritional value, is environmentally friendly, nor trustworthy. This I believe is inevitably due to the regulators haphazard and unavailing approach at enforcement and collusion with the agribusinesses and lobbyists.

    With Diplomatic Goods, we would like to create a self-governing community that harnesses the most of its diverse knowledge to take what is perceived to be scarce commodities ( the certifier and regulatory bodies) and make it abundant, the abundant commodity being you. We are removing the prisoner”s dilemma through non incentive driven intention of you the consumer whose simple goal merely consist of the desirability to just eat and live healthy.

    Illustration: Fr Antunes

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    JN on September 16, 2009
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